I know some of us blog just for fun and others use blogging as a marketing means, either way, every time I visit a blog that gives me a hard time, odds are I am going to be leaving… 😦
I agree with the concept “my blog – my way”, and I am against pushy rules, so all I am saying is that maintaining a user-friendly atmosphere helps people stick around and get to know you better!
So this is what I ‘ve learned through my mistakes and by cruising the blogosphere.
1. No Answer
When you have a comments section under your posts, then theoretically you expect people to comment. So when someone comments then he or she expects you to answer, please don’t leave your people waiting.
2. Don’t be a diva
Let’s assume I am on a date with a hot (really hot) guy I just met. When he drives me home I ask him for his number and he says… ehm… NO! I am probably going to forget him the next day, even if he is Brad Pit. (you can replace this name with any hot guy’s name you like) –Wrapping Up– Even if you have a killer blog, you have to give me a way to connect with you. Email subscription and social media buttons will work miracles!
3. Speak clearly
I am overanalyzing, but I am terribly lazy (I confess) and if the structure and overall picture of a post is not helpful, then I usually don’t read it. What does that mean? If I see a sea of letters and words, I am usually not eager to get wet, so lend me a boat please, and organize text in paragraphs. Furthermore the use of pictures always makes the reading experience richer. And another thing, colors. I love colorful blogs, and by that I mean background. I am not going to loose my eyes trying to read yellow or pink letters in a post…
4. It’s complicated
Interface and navigations is anohter thing that should be easy. I know what you are thinking, how hard could it be? Clicking “home”, or the header, takes you to the blog’s home page. And by home page I mean posts. Some blogs have a static home page, which is fine, as long as there is a header tab that takes me to the blog’s posts. But what if there are no pages? Then I ‘ll look for the categories, or tags, or recent posts, or the search button or I ‘ll just pack my things and go.
5. Take me to your place
Let’s go back to the point I were on a date with the hot guy (Yay!) and focus on wordpress blogs for a moment. And let’s change the story a bit. Say he does give me his number at the end. Now imagine that the phone number he gives me turns out wrong… Yeah, slap in the forehead! So check your Gravatars, that is the only thing that could lead me back to your WordPress blog, so make sure it actually works, and links back to your blog
Blogging is all about storytelling and about the person, yes, even if you are blogging to promote your business venture. The goal is to give value through your content, either that value is practical or simply emotional, don’t keep it faceless, give your readers a name and a face, a person they can put behind the text and create a conection. So introduce yourself and don’t be afraid to create relationships with your readers, you’ll get to meet some amazing people!
It’s a huge (blogging) world out there and standing out of the crowd sounds tough.
What blogging fails are you proud of?